Some Tips to Managing Online Customer Reviews

It’s no secret that in the Information Age, customers place high importance on the recommendations of their friends on anything.

Customer reviews are critical to a company’s long-term success. In fact, nine out of ten consumers check internet reviews before purchasing a product or service.

Positive feedback speaks for itself. A customer’s great feedback or review will highlight your brand’s best qualities. And it will help you develop trust, raise brand recognition, and attract more customers.

But, in today’s hyper-connected digital world, you have to take the good with the bad. Negative and even fraudulent reviews will follow you no matter who you are or how amazing a solution you provide.

Digital marketing agency Virginia suggests that it’s pointless to hide them, especially when 60 percent of customers will shun a company that controls its internet evaluations.

Transparency is essential for your advertising and marketing to be effective. And that entails coping with bad or even false public consumer reviews.

Here is how to manage customer reviews online.

How to manage good and positive customer reviews?

Your brand will immediately benefit from good publicity if you receive a positive review. Online reviews influence 67.7% of purchasing decisions.

Use your testimonials as social evidence.

In most cases, humans will follow the acts or recommendations of others, which are typically based on their ratings or referrals—social that’s proof in a nutshell.

One of the most powerful types of social evidence is customer evaluations or testimonials. As a result, if you publish your top online assessment in the correct locations, you’re more likely to gain consumer confidence, attract more customers, and experience healthy economic expansion.

Here are a few suggestions for maximizing your positive internet reviews with a healthy dose of social proof:

1. Include testimonials, reviews, and ratings in your sponsored ad messaging to boost engagement and confirm your brand’s effectiveness.

2. Add a review button or plugin to your site so that visitors can easily see your good ratings and suggestions. Make them nearly challenging to overlook!

3. Use your most-engaged social media networks to provide good customer testimonials and eye-catching graphics.

4. If required, provide favorable comments on your site. Positive client quotations or feedback can be included on your homepage, about us page, web content, and landing pages.

 Dealing with bad customer feedback

You might be shocked to find that when someone encounters a negative review, they will spend five times as much time researching or surfing the website.

Dealing with bad reviews properly can not only demonstrate your commitment to your consumers, but you may also be able to convert a disgruntled client into a brand supporter. If you are a small business IT solutions company, you should be particular about dealing with negative reviews and feedback. 

Here’s what to do.

  1. Be quick and approachable. Get to the root of the problem.
  2. You must always attempt to respond to negative reviews and comments as fast as possible and in an amiable, kind tone, regardless of what the consumers say or what the problem is.
  3. You should never try to sweep a negative review underneath the rug or leave it lurking in the digital space; doing so will make your brand appear untrustworthy and destroy your reputation.
  4. To respond to poor customer evaluations appropriately, you should respond individually, beginning with an apology on any public platform. In essence, you must take control of the circumstance, or it will take control of you.

How can DoD Contractors Achieve Compliance with CIS Benchmarks?

Compliance has evolved into a critical corporate role during the previous two decades. Many firms were more engaged with regulation than security until a few years ago. Today, most businesses recognize that security and adherence are not identical and that both divisions must collaborate to safeguard the company.

However, there are still some misconceptions concerning PCI-DSS compliance and legal obligations like the GDPR. Many businesses regard adherence as an annual activity, whereas security plays a distinct and more critical role. Continuous compliance is critical for risk management as well as security for CMMC government contracting.

The Importance of Constant Compliance

It’s risky to entertain the notion that compliance is something that should be signed off once a year. This approach nearly guarantees that your systems and resources will be non-compliant for the majority of the year.

An organization, for instance, undertakes a yearly adherence audit and qualifies. The finance department then purchases a new software solution a month later, which necessitates a new server, user rights, and so on. Every modification or extension made to fit the new solution increases the risk of security and compliance concerns. Worse yet, if you just check for adherence once a year, such flaws might go undiscovered for up to 11 months.

New assets, users, and apps are regularly added, and configuration changes are performed regularly. While many of these changes are necessary, each one poses a risk of security problems and adherence difficulties.

You’ll be fortifying your assets against cyber assaults and saving your business from the financial burden of non-compliance fines if you make sure they’re constantly compliant with any relevant standards. Even though your previous control process was clean, your company might still be punished for non-compliance if a violation occurs. This is why it’s critical to check for compliance on a regular basis.

What are the CIS Benchmarks, and what do they mean?

The CIS standards are a collection of best practices for configuring common digital assets. They were created in partnership with a consortium of cybersecurity professionals and suppliers by the Center for Internet Security (CIS) to assist enterprises with hardening the security of digital assets.

The benchmarks are divided into two levels, based on your security and compliance requirements:

Level 1: Basic restrictions that reduce your security flaws while maintaining usability and business functionality.

Level 2:  More strict security measures aimed to improve security posture in critical situations.

Compliance Benchmarks from the CIS

To be clear, the CIS criteria do not constitute a regulatory necessity. However, the benchmarks are considered the industry standard by most significant compliance and administrative frameworks (including NIST CSF, ISO 27000, DFARS VS CMMC and PCI DSS) and have configuration standards that map directly to them.

Even if the standards aren’t explicitly referenced in frameworks, they’re widely acknowledged as the best practice for safe setup. They are utilized to aid with GDPR, HIPAA, FISMA, and other regulations. If your company has any compliance requirements — and let’s face it, most of them have – designing and hardening your assets to meet the benchmarks is a big step toward meeting them.…

Understanding the difference between MVP and Final Product in App Development

One of the essential lean startup approaches is the Minimum Viable Product (MVP). It’s a stripped-down form of a product that’s necessary for proof of concept. The term “most viable product” is deceptive; it does not refer to developing the bare minimum of items. It’s all about providing your idea a chance and allowing it to develop naturally as a result of user input. App developers in Virginia first develop the MVP of their design before creating the final app. 

What is the difference between MVP and Final Product?

A Minimum Viable Product (MVP) is derived from a finished product.

To design a proper MVP version of your software, you must first supply consumers with what they require before utilizing that knowledge to develop functionality that satisfies their desires.

The fastest, most effective, and most productive approach to trying something new is to launch an MVP. Many entrepreneurs, particularly newcomers, make the same error over and over. They pour everything they have into a complicated and ambitious goal. The issue is that the market does not value complexity; in fact, it prefers simplicity. Furthermore, shredding a complete script with components that appear to be enjoyable and ‘can’t hurt’ may overwhelm new users.

How to Plan an MVP?

IT companies in Virginia offering app development services often ask themselves what problems does their app help resolving?

The MVP design is all about focusing on the app’s basic premise rather than getting caught up with all of the extra features that your app may have. What exactly is the problem that your app solves? What problem is your software supposed to solve?

Why app developer make an MVP?


It’s a significant benefit to be first in the marketplace. Early adopters are keen to try an application whose features have never been seen before in the industry. It will quickly expand since it answers an issue that no other software on the market has addressed. Sure, your app might be superior. Regrettably, the rest of the world is unconcerned. It does not exist, and your competitors are gaining access to users who should have been yours.


Only a small number of essential functionalities are included in MVP. As a result, substantially less time and money is required. You can build the app later when you find your concept is a success or the app has started to generate revenue by adding new features to it.


During app development, you might spend weeks debating the legitimacy and need of a particular functionality or design aspect. And despite how much reasoning you employ, the end outcome will represent the opinions of only a few people in the company. Simultaneously time, if you had launched an MVP version of your software and used A/B split testing, it may have represented hundreds, if not thousands, of real users.

A/B split testing compares two alternatives and compares the outcomes. You can decide which variable delivers the best reaction by altering the value of a single parameter in your app and analyzing the results.…